Friday, December 9, 2011

PROJECT REPAT


Project Repat partners with artisans and small businesses in Nairobi, Kenya to make unique products out of the millions of t-shirts that Americans dump on the developing world each year. Project Repat, is harnessing the power of your old t-shirt to support developing markets and local nonprofits around the corner. Every year tons of T-shirts are donated to American welfare organisations, many of them still in an excellent condition. The bulk of these T-shirts are sold to “T-shirt middlemen” in developing countries such as Kenya and Tanzania. Sean Hewens and Ross Lohr saw a gap in this value chain and decided to partner with artisans and small businesses in Nairobi, Kenya, to upcycle the discarded T-shirts into new products to sell back to American customers. A non-profit organisation, Project Repat was started to commission artisans in Nairobi to create exciting new products from the fabric of the old T-shirts. The T-shirts that are upcycled and then shipped back to the USA where they are sold back to customers in search of something trendy, unconventional and socially uplifting. All profits raised from the sale of the converted T-shirts are repatriated back to a non-profit organisation in the country where it was upcycled. Check out their website http://www.projectrepat.org/ to order your t-shirt.



THE VALUES REVOLUTION

One of our favourite publications, Good, recently released their 'Values Revolution' data based on research done at Edelman. We hope it's all true, nice to think it is is! This is what they had to say:
  • 83% OF CONSUMERS are willing to change their own consumption habits to help make tomorrow’s world a better place.
  •  42% SAY THAT IF two products are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one brand over the other.
  •  HALF OF CONSUMERS (52%) globally are more likely to recommend a brand that supports a good cause over one that does not, and 54% would help a brand promote a product if there was a good cause behind it.
  •  SEVEN IN 10 CONSUMERS (68%) would remain loyal to a brand during a recession if it supports a good cause.

Friday, December 2, 2011

THE ANGELS HAVE LANDED

Many of the groups and projects we have encountered on our journey through blogging about them or supporting them through Bundu Designs, seem to find an extra boost of energy and inspiration around Christmas time. Each year our batch of little African Xhosa angels arrives around this time from one of our favourite projects. They consist of a small group of about 10 artisans that come together under the shadow of Table Mountain, to transform recycled pieces of scrap metal, into Afrocentric, witty little pieces of joy. In their world zebra’s, warthogs and elephants are transformed into guardian angels, the Ostrich takes a bus and Christmas is colourful and vibrant with an African flava. Each piece of reconstituted metal is painstakingly flattened, die cut and then painted in detail by hand. Other than the angels, our favourite piece is the gorgeous rusted, Baobab mirror they made for us recently. The mirror is hand and laser cut, with intricate, whimsical detail in the collection of little birds that adorn the tree.