One of our favourite publications, Good, recently released their 'Values Revolution' data based on research done at Edelman. We hope it's all true, nice to think it is is! This is what they had to say:
- 83% OF CONSUMERS are willing to change their own consumption habits to help make tomorrow’s world a better place.
- 42% SAY THAT IF two products are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one brand over the other.
- HALF OF CONSUMERS (52%) globally are more likely to recommend a brand that supports a good cause over one that does not, and 54% would help a brand promote a product if there was a good cause behind it.
- SEVEN IN 10 CONSUMERS (68%) would remain loyal to a brand during a recession if it supports a good cause.