Saturday, August 6, 2011

SOUL OF AFRICA


Fuelled by the desire to make a difference to the high unemployment rate and HIV/AIDS pandemic in South Africa, Lance Clark (6th generation of the Clarks Shoe Family) and Mike and Sarah Geyde of Froggie Shoes (SA Footwear manufacturer) joined forces believing that together they would be able to make a difference in the lives of South Africans by creating self-sustainable employment and in-turn changing the lives of orphans and vulnerable children.
The purpose is to create self-sustainable employment by teaching previously unemployed women in South Africa to hand-stitch products, thereby earning them a living as well as teaching them valuable skills. Available in a multitude of styles, these extremely cool and well-constructed shoes are all handsewn by the women of KwaZulu-Natal, South Africa.  A sort of “Hand Up” project, the women are able to learn a skill, earn a decent living, and help raise money to care for the children of their community.  In return, people who purchase a pair of Soul of Africa shoes not only get the satisfaction of knowing their money has been well spent, they get a fantastic pair of shoes. It's a simple formula - women are paid a decent wage to stitch shoes and garments - the clothing is sold to shoppers and the profits pumped back into projects like school buildings and clinics. SOA has alreadt raised over $1000000 to make a difference.

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